As 2020 comes to a close, what does 2021 have in store for social media? Discover the latest social media marketing trends gaining steam in the industry.
Social media is rapidly evolving; however, only 58% of marketers believe social media is a very important marketing strategy. In fact, 20% are unsure of its success.
Social media marketing is quickly changing with the trends. What social media trends will you see in 2021?
Don’t worry; with this guide, we’ve dived deep and investigated all the social media trends you should know about. From video content to voice search marketing, you can learn what trends you should look out for next year.
Now, are you ready to dive in? Here’s an insider look at the best social media marketing trends for 2021:
Video Content Will Reign Supreme
Videos are one of the most appealing forms of social media. Whether it short video formats like TikTok videos or longer videos on YouTube. Videos continue to reign supreme as one of the most popular content on social media.
In fact, a recent study found that by 2022 approximately 82% of social media content will be in video format. If your company hasn’t already created video advertisements on social media, you should start including them in your marketing strategy.
You can start by using select features like stories, reels, or social media tv, in order to display videos of your product or service. You can even add videos to your social media posts on platforms that are traditionally known for their text or image content. In short, videos are the future of social media and will start to become the most viewed content on social media platforms.
So make sure to create entertaining and thought-provoking videos consumers will love. The more intriguing a video is, the more likely consumers will want to know more about your company.
Influencer Marketing Will Continue to Rise
Influencer marketing started a few years ago, but it’s not going away anytime soon. Instead, the adoption of this marketing technique has seen great results. Due to its cost-efficiency, influencer marketing is simply cheaper than paying for ad campaigns or working with known celebrities.
Instead, companies found that when working with multiple smaller niche influencers, they achieved an influx of website and social media views, more product purchases, and even an increase in brand awareness throughout their niche. During 2021, companies should continue to pair up with influencers in order to continuously gain popularity.
Increase in Digital Emojis
Emojis have been popular for years now, however, with emojis becoming more personalized year after year. It’s important that your company use both emojis and personalized emojis to enhance ad campaigns and strengthen brand visibility.
For example, you can use digital emojis in social media captions, or you can get even more creative and place them as a chatbot. It’s perfect for stimulating reactions and improving content views.
During 2021, companies should focus on increasing the amount of emojis they use as well as using a personalized emoji for their brand. Try to incorporate the personalized emoji in more social media posts; that way, consumers recognize it as a part of your brand.
Increase in Voice Search Marketing
Millions of people use voice-activated devices both at home and at work across the United States. By 2021, the number is predicted to increase, but also, the way we use them is expected to change. From the time AI devices were introduced, they’ve changed rapidly to fit consumer’s demands.
At first, they were used to listen to music. However, now, if you want to listen to Cardi B, Google suggests to download her latest album, thus presenting a clear opportunity to make a purchase. Marketers should continue down this path to personalize ads making the buying process more efficient and accessible for consumers.
By utilizing this social media marketing technique, you’ll see an influx of product purchases as well as website views. In fact, using voice search marketing allows companies to target those who have a personal interest in the product and are more likely to purchase it rather than just marketing to the masses.
Increase Use of Google Tag Manager
This free feature allows users to track specific actions on your website, and then you can share it to Google Analytics, Google ads, and many other third party services. That way, you receive the most customization for your website as well as keep it the most efficient as possible.
Google Tag Manager has been growing in popularity; however, by 2021, it’s predicted that it will be a great aid for those that deal with website marketing tasks. For example, you can use it to easily see how much you’ve profited off of a single product or look to see how many views a certain page receives.
The interconnectivity makes this manager worth getting. After all, who wants to use five plus services when you can share and receive updates all in one handy manager.
Use These Social Media Marketing Trends Today
Now that a new year is around the corner, you should watch out for social media marketing trends likes Google Tag manager and the old favorite: influencer marketing. Make sure you consider using each one of these popular trends next year. That way, your company will gain awareness, views, and, most importantly, increase in profits.
With a new year, there will be new technological advancements. However, don’t hesitate to use newer features and promote your company’s brand. In fact, stay up to date on the latest influencers, coolest apps, and the latest emojis. That way, you’re company will be seen as trendy and woke.
For more information about social media marketing trends, contact us today. We look forward to helping you!